For Brands
Put your brand in the recipe, right at the moment of cooking decision.
Pantry Chef helps people decide what to cook using ingredients they already have. Sponsor an ingredient category and your product replaces the generic name in every relevant recipe — clearly labeled, FTC-compliant, and non-intrusive.
High-intent moment
Reach cooks the second they commit to a recipe.
Category exclusive
One winning sponsor per category. Highest monthly bid holds it.
Tasteful & compliant
Max 2 sponsored mentions per recipe, always chip-labeled Sponsored.
Example
2 cups sugar
2 cups C&H® Pure Cane Sugar Sponsored
Submit a bid
Applications go to our team for review. The highest active monthly bid wins the category.